GMA Network strengthens nationwide ratings with 35% market share

Nationwide ratings leader GMA Network Inc. (GMA) marked another winning performance this August as it further increased margins over mainstream competitor channels.





Full August data (August 28 to 31 based on overnight readings) from the more widely recognized ratings service provider Nielsen TV Audience Measurement showed that GMA clobbered long-time rival ABS-CBN by scoring 35 household audience share points, or a 4.1-point margin over the latter's 30.9 points. TV5, meanwhile, finished the month with only 16.1 share points - short of even half of GMA's performance.

The lead of 4.1 points means that GMA had almost 155,000 more TV households from all over the country tuned in to its programming. Using an assumption of five viewers per household, the lead translates to GMA having about 774,000 more viewers over ABS-CBN.

Compared to TV5, amid the station's aggressive ads and promo, GMA has about 709,000 more TV households, or an estimated advantage of roughly 3.5 million more viewers.

As always, GMA is ahead in the significant areas of Total Urban Luzon and Mega Manila, comprising bulk of total television households nationwide at 77 percent and 58 percent, respectively.

GMA's total day performance in Total Urban Luzon scored 38.8 share points, higher by double digits compared to ABS-CBN's 26.1 points and TV5's 17.1 points.

The margin of 12.7 points over ABS-CBN means that GMA was the preferred channel of about 368,000 more households, and that GMA may have almost 2 million more viewers over competition. Meanwhile, the 21.7-point lead over TV5 translates to an estimated 630,000 more households, and can reach about 3 million more viewers for GMA.

In viewer-rich Mega Manila, GMA remains unmatched with 39.5 share points, again higher by double digits compared to ABS-CBN's 24.8 points and TV5's 17.8.

GMA won more than 300,000 more households, or over 1.6 million more viewers compared to ABS-CBN, using an average of five viewers per TV household. Compared to TV5, GMA had nearly half a million more households, and more than 2.4 million more viewers in the said area.

GMA was clearly dominant in the list of overall top programs in Urban Luzon and Mega Manila. Longest-running noontime variety show Eat Bulaga, family-oriented primetime soap Munting Heredera, and pioneering "epicserye" Amaya were the top three programs in the said areas.

Meanwhile, GMA's newly launched primetime series Iglot starred by Claudine Barretto and new child star Milkcah Wynne Nacion delivered an impressive debut performance vis-à-vis competition's 100 Days to Heaven in the important areas of Urban Luzon and Mega Manila.